In the past, marketing strategies were based on loyal customers, or 'brand loyalty.' Brands built trust by showcasing their unique features and history.

On October 10, 2025, Malaysian Prime Minister and Finance Minister Anwar Ibrahim, during the tabling of the 2026 National Budget (Belanjawan 2026), officially announced a 10% increase in the excise duty on alcoholic beverages, effective November 1, 2025.

A successful 'Malaysia Day' campaign goes beyond just selling products; it's an opportunity to show that your brand is a member of Malaysian society. When you resonate with your consumers' values and practice the meaning of 'unity,' your brand can become more than just a product it can become a source of Malaysian pride.

In Malaysia, public holidays are more than just a day off; they are a predictable signal of immense economic activity. For many businesses, they represent the most critical revenue-generating opportunity of the year. Here’s how you can turn this opportunity from a one-off event into a core part of your annual growth strategy.

What efforts do you make to find decisive marketing insights to capture the hearts of potential customers? Many people use YouTube as a simple video consumption channel, but in fact, it is also a marketing insight space where market trends and consumer desires are most vividly revealed.

A "Free SEO Consulting" offer generated 100+ sign-ups from a niche Korean startup community without ads, but zero from a paid LinkedIn campaign with 11,000 impressions. The success was due to targeting a high-need audience (startups). The failure was attributed to a vague offer, the wrong ad objective (Brand Awareness instead of Conversions), and poor targeting on a broad platform. This starkly contrasts the effectiveness of precise targeting versus a large, unfocused ad spen

Think Incognito mode is truly private? Our experiment using Google Analytics 4 (GA4) reveals the truth. We found websites can still track visits from Chrome's Incognito and Edge's InPrivate modes. Learn why Incognito only hides history on your device, not from the sites you visit. Discover how privacy browsers like DuckDuckGo actively block trackers for better online protection. Understand this crucial difference to truly protect your data.

An essential guide for marketers who struggle with competitor analysis and identifying market trends. We introduce how to utilize Meta's 'Ad Library' and Google's 'Ads Transparency Center' to analyze competitors' ad creatives, budgets, and core messaging. From strategies to maximize the synergistic effects of both platforms to tips on leveraging AI for benchmarking, discover all the know-how for creating successful, data-driven campaigns.

Edits is a mobile video editing app developed by Meta, designed to help creators easily produce and share high-quality videos right from their smartphones. The app is built not only for Instagram and Facebook but also with content creation across various platforms in mind.

Discover how small businesses are achieving big results through smart social media strategies. This blog explores real Meta case studies, hi

A practical guide to UTM parameters, an essential digital marketing tool. Learn step-by-step how to set up, track, and analyze campaign perf

This article shows how a higher PageRank boosts website indexing and search visibility via quality backlinks, content, and internal linking.

In digital marketing, increasing traffic is a crucial strategy. But have you ever wondered whether gaining visitors through ads can speed up

Backlinks play a crucial role in SEO, influencing indexing speed and search engine trust. This article explores the real impact of backlinks

We've discovered some fascinating insights and data shifts while running an ad campaign for a free seminar on optimizing Instagram grids. If

SEO is about ranking in searches, AEO is about AI-powered answer visibility, and GEO is about optimizing for AI-generated content.

How to Adjust Your Feed to Match Instagram's New Aspect Ratio!

Introducing 3 seconds Free Marketing Diagnosis Tool: A Game-Changer for Advertisers

Meta has significantly upgraded its Ads Manager! With new AI-powered features like background editing, logo insertion, and text overlay, cre

Checking the difference in performance from text, exposure location, and ad format* (This test continuously changed exposure location,...