In the past, marketing strategies were based on loyal customers, or 'brand loyalty.' Brands built trust by showcasing their unique features and history.

On October 10, 2025, Malaysian Prime Minister and Finance Minister Anwar Ibrahim, during the tabling of the 2026 National Budget (Belanjawan 2026), officially announced a 10% increase in the excise duty on alcoholic beverages, effective November 1, 2025.

The key question in using AI isn't, 'Which AI is the best?' but rather, 'How should I use the right AI for my work?'. Among the multitude of AI tools available, the ones we will ultimately use most often are narrowed down to OpenAI's ChatGPT and Google's Gemini.

A successful 'Malaysia Day' campaign goes beyond just selling products; it's an opportunity to show that your brand is a member of Malaysian society. When you resonate with your consumers' values and practice the meaning of 'unity,' your brand can become more than just a product it can become a source of Malaysian pride.

In Malaysia, public holidays are more than just a day off; they are a predictable signal of immense economic activity. For many businesses, they represent the most critical revenue-generating opportunity of the year. Here’s how you can turn this opportunity from a one-off event into a core part of your annual growth strategy.

What efforts do you make to find decisive marketing insights to capture the hearts of potential customers? Many people use YouTube as a simple video consumption channel, but in fact, it is also a marketing insight space where market trends and consumer desires are most vividly revealed.