How to Uncover 'Marketing Insights' Using YouTube Studio

What efforts do you make to find those crucial marketing insights that will win over your potential customers?

Many people use YouTube as a simple video consumption channel, but in reality, it's also a space for marketing insights where market trends and consumer desires are most vividly revealed.

Notably, by using the powerful free tool called 'YouTube Studio,' anyone even someone who has never uploaded a single video—can obtain valuable marketing insights. In this article, we will provide a detailed guide on how to use YouTube Studio to effectively uncover marketing insights and get a step ahead of your competitors.

YouTube: More Than Just a Video Platform, a Hub of Marketing Insights

Gaining marketing insights from YouTube goes beyond simply looking up popular videos. It involves the entire process of understanding, based on data, what consumers are searching for, what content they are passionate about, and how they expand their interests into related keywords for specific topics. Through this, we can discover the hidden needs of potential customers and the latest trends, using them as a core driver for business growth.

For example, a business owner selling 'camping supplies' can use YouTube analytics to confirm that consumers show high interest in detailed keywords such as 'minimalist camping,' 'car camping gear,' and 'aesthetic camping props.' This provides crucial marketing insights that allow for planning new products or designing much more sophisticated targeted ad campaigns. Ultimately, analyzing YouTube data is like getting a close-up view of the market and customers to gain living marketing insights.

Uncovering YouTube Marketing Insights in 3 Simple Steps

The most surprising part is that you don't need to upload a single video to gain these marketing insights. As long as you have a YouTube channel, anyone can use all the analytical features of YouTube Studio for free.

Simply go to YouTube Studio and log in with your Google account to begin your journey of uncovering marketing insights for your business.

The 'Research' feature in YouTube Studio plays the most critical role in discovering marketing insights. Much like Google Trends, it allows you to check the search volume trends for specific keywords within YouTube and view related search terms.

[How to Use the Research Feature]

1. Select the 'Analytics' Menu: Click on 'Analytics' in the left-hand menu of YouTube Studio.

   1. 

      Youtube Dashboard Page

2. Navigate to the 'Research' Tab: On the Analytics page, select the 'Research' tab at the top.

   1. 

      Youtube Analytics Page

3. Search for a Core Keyword: In the search bar that appears, enter the core keyword you are curious about (e.g., 'marketing tips') and press search.

   1. 

      Youtube Trends Page
   
   

What Kind of Data Can You Get?

• Top searches related to your topic: This list shows you what terms users are actually searching for in relation to your keyword. The 'High,' 'Medium,' and 'Low' search volume indicators next to each keyword help you intuitively grasp market demand. Based on these results, if you identify a keyword with 'High' volume and find it has low competition in keyword advertising, you can execute a more aggressive marketing strategy to secure an advantageous position.
  

• Videos your viewers watch: By analyzing the list of popular videos for that keyword, you can gain marketing insights into what styles and formats of content are currently effective in the market. It's also important to gain marketing insights on consumer-preferred content length by comparing the view counts of Shorts and regular videos. This analysis process itself can provide insights for future Instagram content marketing and management.

!!An AI's Take on YouTube Studio Tips!!

Going beyond simply looking at data—calculating, combining, and creating new marketing insights—is the domain of a true expert. Let's take the keyword 'home workout' as an example.

1. 'Home workout routine' (Search Volume: High) -> Average views of top videos: 3 million

2. 'Home workout equipment recommendation' (Search Volume: Medium) -> Average views of top videos: 800,000

3. 'Quiet home workout for apartments' (Search Volume: Medium) -> Average views of top videos: 1.2 million

Here, we discover the surprising fact that 'Quiet home workout for apartments,' despite having the same 'Medium' search volume as 'equipment recommendation,' has a 50% higher actual viewer response (average views) (1.2M > 800k). This is a marketing insight indicating that numerous 'home workout' consumers have a strong need to solve the specific pain point of 'noise between floors.'

Based on this marketing insight, we can devise an actionable strategy that would be far more effective: instead of just selling exercise equipment, we could bundle it with a 'noise-canceling mat' or launch a content marketing campaign emphasizing 'quiet home workouts.' Listening to the real voice of the customer hidden behind the numbers is what true marketing insight is all about, and successful marketers always pursue data-driven marketing insights. The marketing insights gained in this process will become the compass that directs the future of your business.

---

Besides the YouTube Studio methods covered in this article, do you have any special ways of gaining marketing insights? Or if you have more questions about the content of this article, feel free to leave them in the comments below! It would be great if we could share our knowledge and find even better marketing insights together.