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💄 Instagram 'Full Makeup vs. Bare Face' Exposure Algorithm Experiment Analysis
tested whether the Instagram algorithm favors specific visuals by uploading Reels with "exactly the same content and time" but different appearances

Jeong Hyeon
Nov 243 min read


🤫'Incognito Mode' is really can hide everything?
Think Incognito mode is truly private? Our experiment using Google Analytics 4 (GA4) reveals the truth. We found websites can still track visits from Chrome's Incognito and Edge's InPrivate modes. Learn why Incognito only hides history on your device, not from the sites you visit. Discover how privacy browsers like DuckDuckGo actively block trackers for better online protection. Understand this crucial difference to truly protect your data.

Jeong Hyeon
Jul 15 min read


Advertising Insights and Analysis Tips (Using Meta's 'Ad Library' & Google's 'Ads Transparency Center')
An essential guide for marketers who struggle with competitor analysis and identifying market trends. We introduce how to utilize Meta's 'Ad Library' and Google's 'Ads Transparency Center' to analyze competitors' ad creatives, budgets, and core messaging. From strategies to maximize the synergistic effects of both platforms to tips on leveraging AI for benchmarking, discover all the know-how for creating successful, data-driven campaigns.

Jeong Hyeon
Jun 165 min read


Made from Meta! "Edits"
Edits is a mobile video editing app developed by Meta, designed to help creators easily produce and share high-quality videos right from their smartphones. The app is built not only for Instagram and Facebook but also with content creation across various platforms in mind.

Jeong Hyeon
Apr 233 min read
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