Made from Meta! "Edits"
- Jeong Hyeon
- Apr 23
- 3 min read
Updated: May 1
❓ What is Edits?
Edits is a mobile video editing app developed by Meta, designed to help creators produce and share high-quality videos directly from their smartphones. The app is built with content creation across various platforms in mind — not just for Instagram and Facebook, but for a wide range of social media channels.
🔧 Key Features
📸 Video Recording & Editing
Supports video recording up to 10 minutes
Precise frame-by-frame timeline editing
Individual clip editing options
Auto-enhance feature for easy quality improvement
Green screen effects and transition effects
📊 Data-Driven Insights
Real-time feedback on your videos
Performance analytics including reach, engagement, and views
Suggestions for improvement based on video performance
🎵 Music & Audio Options
Access to Meta’s extensive music library
Add voice effects and background music easily
🤝 Collaboration & Sharing
Share drafts with other users for feedback
Direct sharing to Instagram and Facebook
Export videos without watermarks
🤫 What Makes Edits Different?
📸 Seamless Integration
Easily view your saved videos, stickers, and collections from Instagram
Get a full overview of your Reels' performance — total views, reach, likes, comments, and more
🤖 Insight-Driven Features
Discover videos with high views, likes, and shares through personalized insights
Use trending audio featured in these top-performing videos
Check out videos created by your followers
🤖 Simplicity & Ease of Use
Organized into just five tabs: Idea, Inspiration, Projects, Shoot, and Insights
Simple, Instagram-like UI/UX for a familiar editing experience
Smooth and easy editing process without overwhelming effects
🔮 Upcoming Features
Keyframes: Pinpoint exact moments for adjustments to your video’s timing, motion and effects.
Modification: Quickly change the look and feel of your videos with AI effects.
Collaboration: Easily share drafts with friends, other creators or brands for feedback and creative builds.
Creativity: More fonts, text animations, transitions, voice effects, filters and music options, including royalty-free.
📱 How to Download and Use Edits
Edits is free to download on both iOS and Android. You can log in using your Instagram account. Some advanced features may be offered as paid options in the future.
🔍 Comparison with CapCut
Feature | Edits | CapCut |
Platforms | iOS, Android | iOS, Android |
Max Video Length | 10 minutes | 15 minutes |
Export Without Watermark | Free | Paid feature |
AI Features | No | Yes |
Collaboration | Planned | Limited |
Music Library | Meta’s music library | TikTok’s music library |
*Features may vary depending on the user.
🧭 Future Outlook
The launch of Edits reflects Meta’s strategy to go beyond being just a social platform aiming to empower creators with easy-to-use tools for content production and management.
What stands out is its Instagram-like, intuitive interface, making it accessible even for beginners. Real-time insights and trending content data help creators make informed decisions about their videos.
The app allows for vibrant video creation right from the shooting stage, offering features like speed adjustment and background changes without the need for complex equipment.
However, there are some drawbacks. Compared to CapCut or TikTok, Edits still lacks in-depth filter options and advanced editing features. Also, the fact that you can only share directly to Instagram and Facebook may feel limiting for creators who want to reach audiences across different platforms.
Given that Instagram already offers various built-in editing tools, it remains to be seen whether Edits can carve out a distinct identity as an essential tool for creators or if it will stay as just another video editing app.
📚 Sources
💬 What Do You Think?
Have you tried Edits? I’d love to hear your thoughts! Do you think Edits could replace CapCut? Share your experience and opinions in the comments!
Comments