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Optimizing Retailer Data for GEO & AEO Shopping and Search Environments
Optimizing Retailer Data for GEO & AEO Shopping and Search Environments

Jeong Hyeon
7 days ago3 min read


Malaysia Franchise Digital Transformation (DX) Strategy: Starting from a Data Vacuum
We are currently conducting an F&B Franchise & Digital Marketing Infrastructure Construction Project for CIDO-GROUP in Malaysia.

Jeong Hyeon
Jan 63 min read


🚀 Master Website Speed & Google Rankings: The Ultimate Image SEO Guide (JPG vs. PNG vs. WebP vs. AVIF)
Google considers Core Web Vitals specifically page loading speed—as a critical SEO ranking factor. Surprisingly, images often account for 50% to 75% of a webpage's total weight.

Jeong Hyeon
Dec 8, 20254 min read


💄 Instagram 'Full Makeup vs. Bare Face' Exposure Algorithm Experiment Analysis
tested whether the Instagram algorithm favors specific visuals by uploading Reels with "exactly the same content and time" but different appearances

Jeong Hyeon
Nov 24, 20253 min read


ChatGPT (robots.txt): What Does It Block and What Does It Allow?
ChatGPT (robots.txt): What Does It Block and What Does It Allow?

Jeong Hyeon
Nov 14, 20253 min read


ChatGPT's 'Customer Map': 5 Growth Strategies Revealed by marketing-sitemap.xml
A look at ChatGPT's robots.txt reveals it has two sitemaps: https://chatgpt.com/sitemap.xml and https://chatgpt.com/marketing-sitemap.xml. A sitemap.xml plays a role in making the pages exposed on a website more easily discoverable, and they are operated strategically for various purposes.

Jeong Hyeon
Nov 14, 20253 min read


Trend Loyalty vs. Brand Loyalty
In the past, marketing strategies were based on loyal customers, or 'brand loyalty.' Brands built trust by showcasing their unique features and history.

Jeong Hyeon
Nov 7, 20259 min read


Malaysia's 10% Alcohol Excise Duty Hike: An Industry-by-Industry Analysis of Marketing Crises and Opportunities
On October 10, 2025, Malaysian Prime Minister and Finance Minister Anwar Ibrahim, during the tabling of the 2026 National Budget (Belanjawan 2026), officially announced a 10% increase in the excise duty on alcoholic beverages, effective November 1, 2025.

Jeong Hyeon
Oct 14, 20259 min read


How to Get 200% Out of Gemini: Practical AI Tips from a ChatGPT Comparison
The key question in using AI isn't, 'Which AI is the best?' but rather, 'How should I use the right AI for my work?'. Among the multitude of AI tools available, the ones we will ultimately use most often are narrowed down to OpenAI's ChatGPT and Google's Gemini.

Jeong Hyeon
Oct 1, 20258 min read


[Marketing Strategy] How Should We Approach 'Malaysia Day'!?
A successful 'Malaysia Day' campaign goes beyond just selling products; it's an opportunity to show that your brand is a member of Malaysian society. When you resonate with your consumers' values and practice the meaning of 'unity,' your brand can become more than just a product it can become a source of Malaysian pride.

Jeong Hyeon
Sep 12, 20253 min read


Malaysian Holiday Marketing: A Winning Strategy Beyond Simple Discounts
In Malaysia, public holidays are more than just a day off; they are a predictable signal of immense economic activity. For many businesses, they represent the most critical revenue-generating opportunity of the year. Here’s how you can turn this opportunity from a one-off event into a core part of your annual growth strategy.

Jeong Hyeon
Sep 6, 20255 min read


How to Uncover 'Marketing Insights' Using YouTube Studio
What efforts do you make to find decisive marketing insights to capture the hearts of potential customers? Many people use YouTube as a simple video consumption channel, but in fact, it is also a marketing insight space where market trends and consumer desires are most vividly revealed.

Jeong Hyeon
Sep 3, 20254 min read


🚀 250 Google Crawling Errors! The Disaster Caused by a Drop in Page Quality and Our Recovery Journal #1
Hit with 250+ Google crawling errors? A sudden drop in page quality led to a site-wide indexing disaster. Follow our recovery journal as we diagnose the cause and share our step-by-step plan to fix it.

Jeong Hyeon
Jul 25, 20253 min read


[Veo 3 Update] Gemini's Latest Update: Is the Veo 3 Video Generation Feature for Real?
Discover the new video generation feature powered by the Veo 3 model, recently added to Google Gemini. This guide explains how to use the Veo 3 function, which is being progressively rolled out to Gemini Pro users. We'll clarify the difference between the standard video quality available in Gemini (likely the 'Veo 3 Fast' version) and the superior 'Veo 3 Quality' version accessible through 'Flow', Google's professional AI filmmaking tool. Learn the step-by-step process to pot

Jeong Hyeon
Jul 11, 20253 min read


'Free' offer fail to attract anyone? (10,000 Ad Impressions, 0 Applications) An SEO & GA4 Consulting Case Study
A "Free SEO Consulting" offer generated 100+ sign-ups from a niche Korean startup community without ads, but zero from a paid LinkedIn campaign with 11,000 impressions. The success was due to targeting a high-need audience (startups). The failure was attributed to a vague offer, the wrong ad objective (Brand Awareness instead of Conversions), and poor targeting on a broad platform. This starkly contrasts the effectiveness of precise targeting versus a large, unfocused ad spen

Jeong Hyeon
Jul 4, 20254 min read


🤫'Incognito Mode' is really can hide everything?
Think Incognito mode is truly private? Our experiment using Google Analytics 4 (GA4) reveals the truth. We found websites can still track visits from Chrome's Incognito and Edge's InPrivate modes. Learn why Incognito only hides history on your device, not from the sites you visit. Discover how privacy browsers like DuckDuckGo actively block trackers for better online protection. Understand this crucial difference to truly protect your data.

Jeong Hyeon
Jul 1, 20255 min read


Advertising Insights and Analysis Tips (Using Meta's 'Ad Library' & Google's 'Ads Transparency Center')
An essential guide for marketers who struggle with competitor analysis and identifying market trends. We introduce how to utilize Meta's 'Ad Library' and Google's 'Ads Transparency Center' to analyze competitors' ad creatives, budgets, and core messaging. From strategies to maximize the synergistic effects of both platforms to tips on leveraging AI for benchmarking, discover all the know-how for creating successful, data-driven campaigns.

Jeong Hyeon
Jun 16, 20255 min read


ShortLink is it impact for indexing?
Your ongoing shortlink indexing test, despite previous failures, reveals that sitemaps are crucial for Google Search Console recognition, significantly more so than backlinks in the short term. While no pages are indexed yet, shortlinks haven't shown an immediate impact. English and Korean URL types (UTF-8) show no indexing difference, but English is preferred for future SEO. Continuous monitoring is needed to confirm long-term indexing and the effect of shortlinks.

Jeong Hyeon
Jun 12, 20254 min read


📊 AMA Score Distribution Criteria (Total: 100 points)
AMA Score Distribution

Jeong Hyeon
May 7, 20251 min read


Made from Meta! "Edits"
Edits is a mobile video editing app developed by Meta, designed to help creators easily produce and share high-quality videos right from their smartphones. The app is built not only for Instagram and Facebook but also with content creation across various platforms in mind.

Jeong Hyeon
Apr 23, 20253 min read
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