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[Marketing Strategy] How Should We Approach 'Malaysia Day'!?
A successful 'Malaysia Day' campaign goes beyond just selling products; it's an opportunity to show that your brand is a member of Malaysian society. When you resonate with your consumers' values and practice the meaning of 'unity,' your brand can become more than just a product it can become a source of Malaysian pride.

Jeong Hyeon
Sep 123 min read


Malaysian Holiday Marketing: A Winning Strategy Beyond Simple Discounts
In Malaysia, public holidays are more than just a day off; they are a predictable signal of immense economic activity. For many businesses, they represent the most critical revenue-generating opportunity of the year. Here’s how you can turn this opportunity from a one-off event into a core part of your annual growth strategy.

Jeong Hyeon
Sep 65 min read


How to Uncover 'Marketing Insights' Using YouTube Studio
What efforts do you make to find decisive marketing insights to capture the hearts of potential customers? Many people use YouTube as a simple video consumption channel, but in fact, it is also a marketing insight space where market trends and consumer desires are most vividly revealed.

Jeong Hyeon
Sep 34 min read


🤫'Incognito Mode' is really can hide everything?
Think Incognito mode is truly private? Our experiment using Google Analytics 4 (GA4) reveals the truth. We found websites can still track visits from Chrome's Incognito and Edge's InPrivate modes. Learn why Incognito only hides history on your device, not from the sites you visit. Discover how privacy browsers like DuckDuckGo actively block trackers for better online protection. Understand this crucial difference to truly protect your data.

Jeong Hyeon
Jul 15 min read


Advertising Insights and Analysis Tips (Using Meta's 'Ad Library' & Google's 'Ads Transparency Center')
An essential guide for marketers who struggle with competitor analysis and identifying market trends. We introduce how to utilize Meta's 'Ad Library' and Google's 'Ads Transparency Center' to analyze competitors' ad creatives, budgets, and core messaging. From strategies to maximize the synergistic effects of both platforms to tips on leveraging AI for benchmarking, discover all the know-how for creating successful, data-driven campaigns.

Jeong Hyeon
Jun 165 min read


Setting UTM Parameters: A Practical Guide
A practical guide to UTM parameters, an essential digital marketing tool. Learn step-by-step how to set up, track, and analyze campaign perf

Jeong Hyeon
Mar 273 min read


Introducing 3 seconds Free Marketing Diagnosis Tool: A Game-Changer for Advertisers
Introducing 3 seconds Free Marketing Diagnosis Tool: A Game-Changer for Advertisers

Jeong Hyeon
Dec 18, 20242 min read


Meta Ads Manager AI Update: Key Features and Applications
Meta has significantly upgraded its Ads Manager! With new AI-powered features like background editing, logo insertion, and text overlay, cre

Jeong Hyeon
Nov 23, 20242 min read
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