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Malaysia's 10% Alcohol Excise Duty Hike: An Industry-by-Industry Analysis of Marketing Crises and Opportunities
On October 10, 2025, Malaysian Prime Minister and Finance Minister Anwar Ibrahim, during the tabling of the 2026 National Budget (Belanjawan 2026), officially announced a 10% increase in the excise duty on alcoholic beverages, effective November 1, 2025.

Jeong Hyeon
Oct 149 min read


[Marketing Strategy] How Should We Approach 'Malaysia Day'!?
A successful 'Malaysia Day' campaign goes beyond just selling products; it's an opportunity to show that your brand is a member of Malaysian society. When you resonate with your consumers' values and practice the meaning of 'unity,' your brand can become more than just a product it can become a source of Malaysian pride.

Jeong Hyeon
Sep 123 min read


Malaysian Holiday Marketing: A Winning Strategy Beyond Simple Discounts
In Malaysia, public holidays are more than just a day off; they are a predictable signal of immense economic activity. For many businesses, they represent the most critical revenue-generating opportunity of the year. Here’s how you can turn this opportunity from a one-off event into a core part of your annual growth strategy.

Jeong Hyeon
Sep 65 min read


How to Uncover 'Marketing Insights' Using YouTube Studio
What efforts do you make to find decisive marketing insights to capture the hearts of potential customers? Many people use YouTube as a simple video consumption channel, but in fact, it is also a marketing insight space where market trends and consumer desires are most vividly revealed.

Jeong Hyeon
Sep 34 min read


'Free' offer fail to attract anyone? (10,000 Ad Impressions, 0 Applications) An SEO & GA4 Consulting Case Study
A "Free SEO Consulting" offer generated 100+ sign-ups from a niche Korean startup community without ads, but zero from a paid LinkedIn campaign with 11,000 impressions. The success was due to targeting a high-need audience (startups). The failure was attributed to a vague offer, the wrong ad objective (Brand Awareness instead of Conversions), and poor targeting on a broad platform. This starkly contrasts the effectiveness of precise targeting versus a large, unfocused ad spen

Jeong Hyeon
Jul 44 min read


🤫'Incognito Mode' is really can hide everything?
Think Incognito mode is truly private? Our experiment using Google Analytics 4 (GA4) reveals the truth. We found websites can still track visits from Chrome's Incognito and Edge's InPrivate modes. Learn why Incognito only hides history on your device, not from the sites you visit. Discover how privacy browsers like DuckDuckGo actively block trackers for better online protection. Understand this crucial difference to truly protect your data.

Jeong Hyeon
Jul 15 min read


Made from Meta! "Edits"
Edits is a mobile video editing app developed by Meta, designed to help creators easily produce and share high-quality videos right from their smartphones. The app is built not only for Instagram and Facebook but also with content creation across various platforms in mind.

Jeong Hyeon
Apr 233 min read


Don't Run Meta(Instagram, Meta) Ads If You Don't Know This!
We've discovered some fascinating insights and data shifts while running an ad campaign for a free seminar on optimizing Instagram grids. If

Jeong Hyeon
Feb 62 min read


Introducing 3 seconds Free Marketing Diagnosis Tool: A Game-Changer for Advertisers
Introducing 3 seconds Free Marketing Diagnosis Tool: A Game-Changer for Advertisers

Jeong Hyeon
Dec 18, 20242 min read


Meta(Facebook) Test A: First Step in Ad Optimization
Checking the difference in performance from text, exposure location, and ad format* (This test continuously changed exposure location,...

Jeong Hyeon
Jul 8, 20244 min read


Meta(Facebook) Test C: Don’t believe A/B Test
*Please proceed with the optimization of advertisements based on data. As for the ad format, the ‘ Collection’ is excellent again from...

Jeong Hyeon
Jul 8, 20245 min read


Meta(Facebook) Test B: Possible to optimize advertisements?
Advertising optimization can increase performance. 1. High-performing advertising formats are still 'collective' 2. Approximately 1%...

Jeong Hyeon
Jul 8, 20244 min read


Meta (Facebook, Instagram) Advertising Tips “Is there anything that you have analyzed more thoroughly than this (Meta Ads)?”
Meta (Facebook, Instagram) Advertising Tips “Is there anything that you have analyzed more thoroughly than this (Meta Ads)?” ✔️Test *It...

Jeong Hyeon
Jul 3, 202410 min read


Google SEO Algorithm Summary
#Google #Google SEO #SEO #leaked #Algorithm #Google Algorithm

Jeong Hyeon
May 31, 20241 min read
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