Introduction
When someone asks for very specific instructions on setting up a Meta campaign and you're unable to provide a clear answer immediately, this article might be helpful.
(Compare country possible to different function)
[Campaign]
Campaign Name: Create a campaign name.
Detailed Campaign Information: Understanding between Auction and Reservation.
A/B Test: A toggle option is available to link your campaign to an A/B test. Activating this toggle and setting up an ad will prompt an A/B Test setup pop-up automatically.
Advantage Campaign Budget: This toggle allows for the automatic distribution of your budget across 'Ad Sets' to optimize performance.
[Ad set]
Ad set name: Create a Ad set name. Using a template can simplify the process and ensure regularity, facilitating easier tracking. I recommend employing uniform naming conventions for better tracking.
Conversion: Choice traffic landing location. Website: Setting landing page for Website. App: Setting landing page for App. Messenger: Setting landing page for Messenger. Instagram Profile: Setting landing page for Instagram Profile. Phone: Setting landing page for Call. Performance Goals: Each Conversion have different goals Cost Per Result Targets: You can set your cost per Result fee More: When you click you can choice how make them standard of fee between expose or Link Click.
Dynamic Creative: Automatically optimize Ads for performance Apply templates to creative elements of a story Playback speed of silent videos Create a video with an image Display slides as videos Optimizing ad landing pages between websites and shops on Facebook or Instagram Expand your image by filling in the background with matching colors or patterns.
Budget and Schedule: Adjust Budget and Schedule Budget: Daily budget settings section Schedule: settings section for campaign start date with end date Option: Budget Schedule, Advertising Schedule Feature Selections that allow you to adjust your budget or advertising schedule for a specific period of time.
Target management: set by location, age, target, language where ads will be published (maximum age, gender not selected).
Advantage+Target: Automatically finding targets (minimum/maximum age, gender, selectable) Switch to original target option: If you change to original target, you can select age, gender and other details from target.
Exposure locations: Areas that set the advertising exposure locations.
[Ads]
Ads: Create a Ad set name. Using a template can simplify the process and ensure regularity, facilitating easier tracking. I recommend employing uniform naming conventions for better tracking.
Partnership advertising: Utilized for collaborative advertising with partners or influencers. Depending on the type of advertisement, it may not be supported.
Representational Account: Section of setting for Business account.
Advertising settings: The advertising settings are divided into three parts: Create Ads, Use an Existing Post, Use Creative Hub Mockups. Create ads: A form that allows for the upload of new media, photos, etc., or previously made posts. [Creative sauce] Manual upload: For manual uploads. Catalog: If you have set up a catalog. [Form] Single image or video: Select for a image or video Slide: If you want a slide-type advertisement (you can change the image to a video advertisement) Collection: If you wish to advertise a collection template (Collection Ads Info) Advertising from multiple advertisers: Check box to see if it is allowed to appear with ads from other businesses Use an existing post: Select existing posts(Availability may vary based on copyright) Use Creative Hub mockups: Import and use tested ad models.
Ads Creative ‘Create ads’ Version Media: Selection of image or video media. Basic phrase: Text area displayed at the top (Experiment with different types of content for analysis). Title: Space designated for the headline. Description: Space designated for the description. Call to Action: Area to select the button label. Information label: Displays related information, such as page likes and free shipping. Modify Information Labels: Options for information on free shipping, payment methods, and return policies. ‘Use an existing post’ Version Choose a post: Select the desired post for the Ad. +Making posts: Function to create a new post. Post ID: Upload using the Post ID (Find Page Post ID).
Landing page Instances experience: After building, land on the new page(Instances experience Info) Website: Landing to Website Browser add functions WhatsApp: Display a WhatsApp button for connection via WhatsApp from the website. Phone: Display a Call button from the website. Facebook Event: Direct to a Facebook Event Page. (Facebook Event Page Info) Phone: Settings to enable calling.
Language: Toggle to directly translate advertisements and decide if they should be delivered to people in different languages.
Tracking: Settings for data collection and advertising efficiency. Web site events: Collect web events using pixels. App events: Collect data via apps with the Facebook SDK installed. Offline events: Data manually uploaded from offline sources. URL Parameters: Setup for obtaining data via URLs (Understanding of UTM parameters is necessary).