타임어택

Incross Co., Ltd., an affiliate of SK Square, is a leading media representative company holding a significant position in South Korea's digital advertising market. 

With a market share of approximately 18% as of 2021, it stands as a major player alongside Nasmedia and MezzoMedia. Incross's most formidable competitive advantage is its access to the vast first-party telecommunications data from its parent company, SK Telecom. Leveraging this, it operates 'T deal,' an exclusive commerce platform for SKT customers, and 'ASUM,' an integrated marketing platform, offering hyper-personalized targeting and ad products that are difficult for competitors to replicate. 

Furthermore, the company has solidified its technological foundation by operating 'Dawin,' a video ad network platform covering about 90% of domestic internet users. Incross transcends the role of a mere ad sales agency, performing a strategic function in commercializing the core data assets of the SK Group, thereby securing a unique and dominant position in the future of advertising where first-party data is paramount.